Melissa Williams

In need of an experienced and versatile creative with a full wingspan of skills that can stretch and soar across all aspects of advertising? I’m a seasoned marketing professional, designer and front-end developer looking for opportunities to join a small marketing team or agency.

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Projects

Experience

Digital Creative Director

BCF
Virginia Beach, VA • February 2015 – February 2018

Interactive department lead of digital creative and development. Managed a team of programmers and web producers to build and maintain websites and digital projects. Responsible for measuring and planning success through strategy, analytics and data. Participated in new business pitches, research, writing and client onboarding. Worked with account teams to help manage and maintain client relationships.

Digital Creative Director

LAUNCH INTERACTIVE
Virginia Beach, VA • July 2007 – January 2014

Lead designer dedicated to making sure all creative products upheld quality standards. Maintained a collaborative environment that improved the skills and talents of each team member. Organized project planning, development and brainstorming sessions. Managed designers, freelancers and vendors. Worked with team members to ensure planning, resources and budgets met project scope. Presented and pitched creative ideas to clients.

Senior Interactive Art Director

BCF
Virginia Beach, VA • March 2007 – July 2007

Developed and managed the development of creative concepts and designs of interactive projects such as websites, e-mails, banners and video. Managed the production and development of website elements within deadlines. Reviewed concepts with creative team members and provided direction for revisions. Helped establish and implement project development process.

Interactive Art Director

TMG3
Virginia Beach, VA • June 2002 – March 2007

Lead designer in high-profile projects and corporate communications. Responsible for creative quality of all department projects. Maintained and organized project archives and working style guides. Educated and mentored team members on design, technical standards and programming. Concepting, designing and development of websites, e-newsletters, interactive CDs, business presentations, online ads, advergames, and website maintenance.

Marketing Assistant & Art Director

NEXCOM
Virginia Beach, VA • October 2001 – June 2002

Project lead for developing web sites, printed materials and interactive presentations for marketing and other departments. Responsibilities included; advertisements, annual reports, and other corporate publications, web illustrations, web site content and layout, intranet development, interactive presentations and staff photographer.

Web Designer

DECIPHER GAMES
Norfolk, VA • July 1996 – December 2000

Produced graphic sketches, concepts, designs, copy layouts, illustrative material and copy for online content. Liason for the game design team and the programming team. Planned and reviewed navigational interface design, site architecture, and launch of content and promotions for site products and features. Offline projects included UX designs for software and interactive CDs, posters, tradeshow signage, and logos.

Digital & Print Design

  • Create and implement brand identity systems and create innovative visual solutions
  • Highly organized with a logical approach to managing work volume and deadlines
  • Lead and guide assignments in strategic direction, creative and methodology
  • Photography, video editing, motion graphics and sound design
  • Fluent in Adobe Creative Suite with a proven design ability, typographic skills, acute attention to detail, strong communication skills
  • Illustration

Marketing Management

  • Identify and implement strategies to increase traffic and conversions through SEM optimization
  • Oversee and participate in development of brand materials across all marketing channels, including social media, microsites, banners, landing pages and emails
  • Track performance data and analytics
  • Admin for CMS websites including updating content, plugins, backups and core components
  • Participate in the creative role of pitching work, proposal development and project initiation
  • Project management working with complex clients and experience managing multiple client teams

Web Development

  • HTML/CSS
  • UX/UI design
  • Experience with API integrations
  • Basic knowledge of Javascript and jQuery
  • Responsive, mobile and app design
  • Cross-browser development, website testing, debugging and quality assurance
  • Content management and e-commerce platforms
  • Prototyping and functional demos
  • Technical requirements and wireframes

Education

Executive Management Training
The BrandCenter, Virginia Commonwealth University
Richmond, VA

Bachelors of Fine Arts – Communication Arts & Design
Virginia Commonwealth University
Richmond, VA

Governor’s School for the Arts
Visual Arts
Norfolk, VA

My Story

Nature verses nurture. Being raised by an artist and a nuclear engineer I quickly learned that being both right-brained and left-brained was not the norm. For me, there is no divide between the two cranial hemispheres. For me, creativity happens when analytical and problem solving meet possibility. Blank pages and technical challenges are equal in reverie and even more exciting if they cross into each other.

 

My years of experience have also taught me that creative thinking and ideas cannot thrive without collaboration. A spark can be ignited in solitude, but it takes a team to feed and maintain the fire. 

Other Interests

BOARD OF DIRECTORS
Southern Chesapeake Athletic Association

 

Serving on the Board of Directors as both Marketing & Website Coordinator as well as Fundraising & Sponsorship Marketing Assistant keeps me busy with with digital and offline marketing, fundraising, branding, website registration, event planning and coordination and communications. You’ll also catch me on the softball field – coaching, scorekeeping or running tournaments.

DRAMA CLUB VOLUNTEER
Set and Prop Design

 

I’m entering my third year of assisting the Great Bridge Middle Drama Club. Volunteering allows me to help students plan, design and build props and set structures as well as teach techniques in painting and finishing. Helping young minds turn budget limitations into creative resourcefulness is where the real magic of theater happens.

PHOTOGRAPHER
Nature and Lifestyle

 

At a young age, I coveted piles of dog-eared National Geographic magazines. I’d revisit the marked pages and revel in the photos and the stories and photographers behind them. I’m still obsessed with photos of nature and far-away places. Although life is busy, I always take time to capture treasure behind the lens. Time spent with my camera keeps me grounded, humbled and happy.